Alliance Partners
The Alliance partnership scheme develops relations with like-minded organisations who share similar values and goals. These partnerships help promote the RCM’s work and commitment to maternity professionals.
Partners in the Alliance programme work hard to advance the interests of midwives and the midwifery profession. Shared ethics and ideas combine in dedicated support of midwives and all those touched by their care and the Alliance strives to enhance the wellbeing of women, babies and their families.
Alliance Programme objectives
To raise the profile of midwives and the RCM, both internally and externally
To deliver direct benefits, promote and advance the interest of every midwife and the midwifery profession throughout the UK
To consolidate and extend the range of the RCM activities
To support the influence of the RCM with the public and decision makers
To build long-term selective Alliance partnerships to maximise commercial opportunities
To protect and further the care provided by midwives for all mothers, newborns and their families
Slimming World
The UK based weight management organisation is working in partnership with the RCM to raise awareness of the importance of healthy weight management in pregnancy to improve the health of women and their babies. Slimming World is the only national weight management organisation to support women through every stage of their pregnancy – from pre-conception to postnatal care. For pregnant women, the focus is not on weight loss, but on healthy lifestyle changes, always with the support of their midwife or healthcare team. Our priority is a happy, healthy mum-to be.
An evidence-based approach
Slimming World invests in ongoing evaluation and development of our programme to ensure we continue to stay up to date with the latest evidence and national guidelines. We also publish research to add to the scientific literature in key areas. Our Nutrition, Research & Health function is comprised of registered nutritionists and dietitians, plus experts in psychology, food data and research. In addition, we are supported by a specialist advisor panel, including experts in the fields of nutrition, activity, psychology and behaviour change.
Advantages to behaviour change in pregnancy
Eating a healthy, balanced diet and preventing excess weight gain is important for health at any time in life. During pregnancy, when the benefits can extend to the unborn baby and the wider family, this can feel even more valuable. Taking small steps in becoming more active also has significant benefits for both physical and mental wellbeing during pregnancy, birth and postnatally. Pregnancy can be a key time to offer support as mums-to-be can often be more open to making behaviour changes.
Slimming World and the RCM
Providing support to women throughout all stages of life is something Slimming World is proud to offer. Many members join Slimming World after gaining weight during a pregnancy. They can then be worried about falling back into less healthy eating habits and regaining excess weight during subsequent pregnancies. More than 20 years ago, knowing how excess gestational weight gain can increase the risks to mum and baby, Slimming World opened their doors to pregnant members to offer support. Since then, we have worked closely with the RCM to develop our pregnancy policy and ensure we can safely support members throughout their pregnancies, with a focus on developing healthy behaviours and preventing excess weight gain, rather than weight loss.
Visit slimmingworld.co.uk/health for more information about our approach and the underlying science, and our factsheet contains information on how Slimming World supports pregnant and breastfeeding members, including our policy.
Useful resources for midwives and MSWs
Supporting weight management in pregnancy
Together Slimming World and the RCM have created a website to help women successfully manage their weight before, during and after pregnancy. It includes valuable advice for women who are trying for a baby, are already pregnant or mums who have a newborn, including information about eating well, staying active, living a healthier lifestyle and managing weight.
The labour Information pack also includes product samples to support both pregnant women and newborn babies. Both Emma’s Diary and the Labour information pack are Baby Friendly and all content complies in full to the International Code of Marketing of Breast-milk Substitutes.
To place an order, free of charge across the UK, please call 01628 535 482. Alternatively, email your order details to orders@emmasdiary.co.uk
Website cards for mums
Midwives can order Slimming World cards, which include a link to the Slimming World/RCM website (mentioned above), to give to women who are interested in accessing information on a healthy lifestyle before, during and after pregnancy.
To order the cards, please email here.
The Emma’s Diary App can be downloaded on the App Store or Google Play.
Combined due date and BMI calculator
We’ve developed this two-in-one BMI and gestational weeks calculator for midwives, to help you calculate a woman’s due date and Body Mass Index at booking.
The wheel uses sensitive and pregnancy-specific wording relating to weight management in pregnancy, to help midwives have supportive conversations with mums-to-be.
Discussing weight during pregnancy booklet
Discussing weight can be difficult. The Discussing weight during pregnancy booklet, created through the partnership between Slimming World and the RCM, is designed to help midwives discuss a woman’s weight in the context of possible weight-related risks during her pregnancy.
It contains a chart which can be used to show pregnant women what their weight at booking means. The wording next to the chart has been carefully written to provide helpful pointers for discussion and is specifically designed to enable a positive, sensitive and productive conversation. Printed copies of the resource can be requested by emailing here.
Following feedback from some midwives working with women whose BMI lies outside the existing chart, we have also created an extended version of the chart.
i-learn module, Obesity – supporting women
Slimming World has worked with the RCM to develop an online course to help midwives and midwifery support workers to support pregnant women with healthy weight management. The module, which takes approximately 90 minutes to complete, includes information, practical tips and audio examples to enhance the learning experience. RCM members can click here to access the course free of charge.
Supporting RCM members to lead a healthy lifestyle
Slimming World is delighted to support the RCM’s Caring for You Campaign through our bespoke resources on healthy eating and staying active for RCM members. These include:
- Top tips for eating healthily and keeping active
- Ideas for healthy eating
- Food and mood
- Preparing healthy food for work
- Healthy and filling microwaveable meals in minutes
- Keeping healthy and active during the menopause
- Ways to improve sleep quality and manage changing sleep patterns to support a healthier lifestyle
- Alcohol and health
Pregnacare
Vitabiotics Pregnacare is delighted to be working with the Royal College of Midwives as an Alliance Partner.
Pregnacare is the UK’s No.1 branded pregnancy supplement and all products have been carefully formulated by experts on the basis of scientific research. In 2013, Vitabiotics became the first British business to receive a coveted Queen’s Award for Enterprise in Innovation for its vitamin research. This has been awarded for the development of its Pregnacare® range and in recognition of the groundbreaking, highly successful Pregnacare® clinical research.
The original Pregnacare formula provides 19 essential vitamins and minerals including 400mcg folic acid and 10mcg vitamin D, the exact levels recommended by the UK Department of Health. Pregnacare is now also available in a great tasting liquid, ideal for those who may have difficulty swallowing tablets.
Pregnacare Plus combines the original Pregnacare formulation together with a high quality Omega-3 capsule. Each capsule contains 300mg DHA. Maternal intake of DHA contributes to the normal development of the eye and brain of the foetus*.
Together with the RCM, Pregnacare will be undertaking joint educational and support work to benefit midwives and mother’s to be and help communicate key messages about nutrition and pregnancy.
In order to keep developing the best products and building an understanding of mothers through pregnancy and the development of their babies, we like to work with experts. Together with midwives, we can build great resources to support parents and babies during these important early years, including our A to Z of pregnancy and nutrition.
For more information visit www.pregnacare.com or e-mail pregnacare@vitabiotics.com
*A daily intake of 200mg DHA is required in addition to the recommended daily intake of 250mg DHA.EPA for adults).
Emma's Diary
Emma’s Diary, a trusted pregnancy and new parent resource is delighted to be working with the Royal College of Midwives as an Alliance Partner.
Over the past 28 years we have worked closely with the healthcare professional community to provide credible information, advice and online support to pregnant women and new families.
Through our Alliance partnership, Emma’s Diary and the RCM work together to provide information and understanding to improve the health and wellbeing of women and new families.
The way in which expectant parents engage with information has changed dramatically over the last 10 years with the digital evolution. Today, pregnant women expect information at their fingertips, which is easy to digest and in a multiple formats. As a result Emma’s Diary, which began with the iconic publication now provides a multi-channel approach, from free sample packs to a mobile optimised website, a pregnancy & baby app, an email solution and a thriving social community.
Due to this ongoing innovation, Emma’s Diary is able to freely and openly communicate with pregnant women and new parents, at key milestones, providing health professionals with insight, resources and tools to further improve communications with women in a digital-first world.
How you can support pregnant women
The Labour information pack
Emma’s Diary provides a labour information pack, which is designed to be given to women at their 34-week antenatal check. The pack contains ‘A Guide to Labour & Birth’, created in collaboration with healthcare professionals to provide information and advice on everything from; preparing for labour, postnatal wellbeing, baby’s early checks, breastfeeding and caring for a new baby. This guide helps women make informed choices throughout pregnancy, birth and beyond.
The labour Information pack also includes product samples to support both pregnant women and newborn babies. Both Emma’s Diary and the Labour information pack are Baby Friendly and all content complies in full to the International Code of Marketing of Breast-milk Substitutes.
To place an order, free of charge across the UK, please call 01628 535 482. Alternatively, email your order details to orders@emmasdiary.co.uk
Emma's Diary app
The Emma’s Diary App is available for free to all pregnant women and new parents, providing medical information and support, written in collaboration with healthcare professionals, serving women until their child reaches the age of two. The Emma’s Diary App supports women by providing them with information on-the-go, on everything from; foods to avoid during pregnancy, vaccinations during pregnancy, preparing for labour and birth to colic in babies, the baby immunisation schedule and breastfeeding support and guidance – empowering women and new parents to make informed decisions.
The Emma’s Diary App can be downloaded on the App Store or Google Play.
Emma's Diary website
The Emma’s Diary website sees over 1 million pregnant women and new parents visit every month, who are in search of advice, information and support. The website is an up-to-date resource which covers a range of content on subjects such as;
- Pregnancy health conditions
- Labour and birth – what to expect and your birth options
- Pregnancy week by week information & advice
- Scans and screening tests
- Baby health – everything from colic to sepsis
- Breastfeeding advice & support
- Mental health
In addition to a wealth of content, written in collaboration with healthcare professionals and updated regularly in line with the latest guidance, women will also find a variety of videos on topics such as; breastfeeding positions, pregnancy exercise and much more.
Emma's Diary pregnancy guide
Emma’s Diary provides information for expectant parents through a printed Pregnancy Guide which is written in association with our very own healthcare editorial team made up of practising GPs and Midwives. The content is reviewed and updated every six months to ensure the information we provide is up to date and in line with the latest NHS, NICE and Unicef UK Baby Friendly Initiative guidelines.
This guide includes RCM information on sepsis awareness and vaccinations in pregnancy.
The Emma’s Diary Pregnancy Guide is available to all women in the UK and available from their GP or midwife at their booking in appointment, or available online by clicking here.
